H1Z1? naff that Bohemia interactive bug infested walking slideshow simulator game posing as a zombie survival game? I know there some others like dead rising and some cod minigame S***, and maybe a few others but none of those having any sort of pc game server and modding mapping aspect to them, more like console peasantry dlc kinda S***. we still haven't got many good zombies games, I mean sure a S*** ton of medicore ones, but nothing on the levels of l4d2 coop multiplayer or 7dtd also being somewhat mediocre indie quality only held up by a pretty decent voxel engine. The highest-ranking term in your area of interest probably tells you the 'best case scenario' for that topic/genre, but I didn't go really deep into research so there may be other decent-traffic terms to discover. NB: There will be multiple terms with the same word in them depending on how people phrase their searches, so beware of deciding based on a single search term - look for all terms that might be relevant. The gradual decrease in traffic is fairly linear as you go down, stretching out more into the long-tail as you go. The list is in exact order of specific traffic volume, even if the traffic listed is the same for several terms. Put the highest ranking most-relevant and not-to-generic terms earliest in your content and/or titles to boost your traffic, but beware of mixing too many topics together in one page etc.
Same applies if you have a game website with content. b) traffic estimates are for people doing Google organic searches - the audience may skew heavily depending on what actual platform they play a game on, c) some searches are people wanting to buy games, some are just curious discovery queries, or a whole host of other reasons - like 'buzz', d) just because this list might show low traffic for your genre of interest doesn't mean you can't still nail it if you have other data that's more relevant, e) keep in mind the scope of the search query - "short tail" terms are much more generic and could encompass many many types of games or even things which are not really 'just' video games at all, while "long tail" terms are more specific and usually have less traffic, f) what people type in a search box is based on what they think will get them results based on what their intentions are - you have to be a bit of a mind-reader and think about their intentions - they might be wanting to play, or buy, or research, or just be curious, or find specific information, or get to their favorite forum, or whatever.īesides game genre selection, if you are doing any kind of keyword optimization for search engines such as Apple or Amazon or whatever, you'd do well to do this kind of research and to use these EXACT terms in your listings/keywords etc to help rank better for what people actually type. "car games" could possibly apply to car 'toys' for kids and not video games (or both mixed together), and "hunger games" is highly irrelevant. Points to keep in mind: a) some of the terms are not really video game related - be discerning e.g. The terms were suggested based on a large list of known genre types that I put together from several places on the web. The numbers are very close to the real numbers, I had to approximate slightly to save time. Skip to the list below if you don't want to hear my explanation.īelow are real game genre-related search terms typed into Google, along with their MONTHLY traffic (number of people typing the term into the search box each month).
Of course, you could also invent or wishfully dream about creating your own demand (a new market), but that's much harder. I think this is a very useful thing to do to give you a reality check as to whether your game is actually going to supply a real audience. If you are deciding what game genre to create a game for, or whether there is DEMAND for your game, or what size your audience might be, I did a bit of keyword research to find out some real-life traffic volume.